We Wear It Cause We Care | A Fashion Line for Equality

Round + Square

With the beautiful global turn out at this past weekend's march, I can't think of a better time to keep this momentum going than with a brand who works to bring equality for women and girls all over the world. What I love about ROUND + SQUARE {besides donating an amazing 30% of profits to Equality Now Org.} is their aesthetic and approach to promoting gender equality. Their first collection is fashionable, fun and inviting, and exactly what we need to bring the masses together. Not only do they know how to catch our attention, they know how to bring about change responsibly. All shirts, scarves and pins are made with people and the environment in mind. 

Created by fashion designer and entrepreneur Henriette Ernst, ROUND + SQUARE focuses on style, substance and sustainability while empowering women and raising awareness for gender equality. From the diverse group of models to statement tees which will surely spark a conversation, this newly launched brand is one all of us women {& men!} can stand behind. I was head over heels at first glance, and after learning how much effort they have put into every aspect of the business I couldn't be more excited to share this collection with you. 

Why Equality Now Org.?

For the last 25 years, Equality Now Org. has been working to advance Legal Equality for women all over the world, and has created programs to End Female Genital Mutilation, Sex Trafficking and Sexual Violence. Through their Adolescent Girls' Legal Defense Fund, Equality Now works with individual cases to make sure young girls are represented and supported. For every purchase made through ROUND + SQUARE, 30% of profits will be donated directly to this amazing organization. 


This socially-minded brand has not stopped at a cause. Even their materials and manufacturing are considered every step of the way. Each company they have partnered with possesses high ethical, social and labor standards. The tees are made in Turkey with GOTS Certified Cotton - an organic cotton traced back through all steps of production to insure your garment is fairly made and safe for the environment, workers and consumers. The pins are also made from GOTS Certified Cotton. Their cashmere-silk blend shawls are made with Canepa’s SAVEtheWATER® - a Kitotex® process cutting down the use of water and energy by 90%. Going even beyond using responsible fabrics, all woven labels are made from polyester yarn of 100% recycled PET bottles. Each piece purchased is placed in a 100% organic cotton pouch, tags & packaging envelopes are made from recycled paper AND the tag's chords are organic cotton. You check everything off your list, now ;)


I've been going through a bit of an obsession with bandanas lately. I love wearing them around my neck, and find it to be a great alternative to wearing a necklace {especially when your tee says something as cool as "Girl Power" and you don't want anything covering it up}. The scarves also look great in your hair or accessorized on a handbag. The tee's fit is flattering and the perfect length - not to mention, pretty soft with that 100% GOTS Certified Cotton. Plus,  great news for our guys, they have unisex tees! See below for some of my favorites, and direct links so you can start shopping today.

make a big statement with something little

Hope Statement Pin | Equal Power Statement Pin | Dream Big Statement Pin


ROUND + SQUARE has adopted a hyper-efficient supply chain in order to avoid extra unnecessary costs for you & give back a larger amount to their charity partners. To shop their complete collection visit roundplussquare.com & make sure to stay up-to-date with their progress and future collections on Instagram, Facebook & Twitter. 

Now, let's go out into the world and fight for equality through fashion! 

oh & don't forget to use the #IWEARCAUSEICARE when you are rockin' your  ROUND + SQUARE gear. Let's keep this conversation and action going! 

pssstt.. sign up for their newsletter online & receive 10% off :)

ROUND + SQUARE's first collection was photographed by fashion photographer Max Bernetz, with models Anastasija Titko, Hannelore Knuts, Larisa Sterling, Gayatri Devi, and Danny Suggs. Along with model AND activist Eden Marley, the granddaughter of musician Bob Marley.

ROUND + SQUARE's first collection was photographed by fashion photographer Max Bernetz, with models Anastasija Titko, Hannelore Knuts, Larisa Sterling, Gayatri Devi, and Danny Suggs. Along with model AND activist Eden Marley, the granddaughter of musician Bob Marley.