Posts in Fabrics & Certifications
How Sustainable And Ethical Is Wool? (& Better Alternatives)
 

Is Wool Sustainable?

Wool is a go-to fabric for most people who live in a four-season climate: this fabric is comfortable, warm and soft. Who doesn’t have any bulky sweaters or cozy socks made of wool? 

It has actually been used for millennia before us, for various purposes and in many parts of the world. As it is made from natural fibers, wool is often seen as a sustainable fabric. We also imagine free-range sheep grazing in green fields and being happy to be shorn every year. 

But what is really happening in the wool industry? Wool production comes with different environmental and ethical issues. This fabric is generally not as eco-friendly as we might think and animal welfare is often not a priority for sheep farms. 

How sustainable and ethical is wool exactly? And why? Let’s find out together! 

What is wool and how is it made?

What is wool?

Wool is a natural fiber obtained from sheep and other hairy mammals like goats and camels, and it is mainly used for garment production. 

The story of wool begins in Mesopotamia, where it has been used since around 10,000 BC when sheep were domesticated. Back then, humans used their skin to keep warm, and they were a great source of food. 

As a few millennia passed, humans learned to spin and weave wool to create warm clothes, boots, blankets and carpets. Wool production was exported far beyond the region, and between 3000 and 1000 BC, the Greeks, Romans and Persians distributed wool throughout Europe. 

England, Spain and Italy became important producers and exporters, with thriving wool industries, especially during the medieval period. The Spanish wool trade helped fund the voyages of Columbus to America, and wool textile exports accounted for two-thirds of England’s foreign commerce in 1660.

At the end of the 17th century, the wool industry flourished in North America as European immigrants arrived on the continent with sheep.  

The more modern production techniques and technology introduced during the Industrial Revolution greatly contributed to the soaring wool industry throughout the world. However, wool production fell in the middle of the 20th century due to the growing demand for synthetic fibers. 

In 2018, more than a billion sheep were used to produce over two million kilograms of raw wool. To put things into perspective, this material accounts for 1.1% of the world’s global fiber market. 

There are more than 1,000 sheep breeds around the world, and the largest wool producers are Australia, China and New Zealand. 

Why has wool been so widely used? 

Wool has been so popular around the world for so many centuries because it has many great properties.

Wool is a bulky fiber, which means that it retains a layer of air next to the skin, making it a good temperature regulator. As a result, wearing wool clothing helps insulate the body, keeping it warm in the winter and cool in the summer.  

Wool is comfortable to wear, has a high level of UV protection, and is both hypoallergenic and breathable, so it’s an ideal fabric for clothing. It is also very easy to spin, and it takes dyes beautifully.

Another great characteristic is that wool is very elastic as it can stretch up to 50% of its original length. So wool fabrics do not lose their shape or wrinkle easily. 

Wool can also absorb up to 40% of its weight in water, meaning that clothes made of wool absorb body sweat, release it and dry by themselves. 

It is also a very durable material, and it is resistant to flame without chemical treatment as each fiber contains moisture. 

For all those reasons, wool has been used in various industries, the main one being the fashion industry. It is also commonly found in bedding, carpets, insulation, home textiles, and even in the protective garments worn by firefighters! 

How is it produced? 

We can find the most common wool from sheep, but we can also produce wool from many other animals, such as alpacas, Angora rabbits, camels, Cashmere and Angora goats… 

Many breeds of sheep are also used, resulting in various types of wool fabrics, like Merino wool or Shetland wool. Some fabrics are even made from lambswool! 

To produce wool, sheep are shorn once a year: the shearer shaves the sheep with a shearing machine and ends up with up to eight to twelve pounds of fleece. 

The fibers are then divided depending on how thick and long they are, and they are washed to remove dirt, vegetable matter, grease and other impurities. 

Clean wools are mixed together to help unify their colors and quality, and they are ready to be dyed. Wool can actually be dyed at different moments during the production process (at the fiber, yarn, fabric or garment stage). 

The next step is the carding process, during which the wool passes through a system of wire rollers that help straighten the fibers and form a thin web of aligned fibers. This thin layer of material is divided into fine strips that are scoured, rolled and stretched into slivers.

If the fibers are shorter and coarser, the machinery twists the slivers into ropelike strands and winds them into balls that are spun into woolen yarns. If the fibers are longer and finer, the slivers go to the combing and drawing steps and are spun into worsted yarn. 

Afterward, the yarns are either woven by interlacing two sets of yarn at right angles or knitted by interlocking rows of yarn and loops. The weaving and the knitting processes leave us with a very large variety of different wool items. 

Finally, wool products undergo an inspection, and manufacturers can put them through different procedures to improve the wool quality. Depending on their end-use, several chemical treatments may also be applied to the fabrics.  

How sustainable and ethical is wool? 

Is it a sustainable material? 

Since wool is made from sheep or other animals, it is a natural material. So we can easily think that it is sustainable, but it is not that simple… 

As long as there are sheep on our planet, humans will be able to produce wool, so it is a renewable material, and it is also one of the most recycled fibers in the world. 

Wool is usually biodegradable, so you can compost your wool clothing at the end of its life, as it will decompose naturally after only a few months. However, a large proportion of wool products are labeled "SUPERWASH", which means that they were treated so that they can be machine-washed. When it is the case, wool is contaminated with synthetic chemicals and is thus no longer biodegradable.  

Moreover, wool products usually contain very harsh chemicals, dyes and finishes that can be released into the environment at different stages of the products' lifecycle. 

Another major issue is that wool is the highest greenhouse gas emitter during the fiber production phase compared to all other fabrics. Indeed, sheep are ruminants, meaning they release huge amounts of methane into the atmosphere. And we need to remember that methane has 21 times the global warming potential of carbon dioxide!

Producing wool requires a lot less energy and has a lower carbon footprint than many other fabrics. But animal farming requires huge portions of land to be kept clear to make room for grazing. 

Even though sheep can be raised on non-arable land, deforestation is very common: trees are cut down, which releases carbon dioxide and causes many environmental issues, such as erosion, biodiversity loss, and increased soil salinity

The increasing flock sizes also lead to overgrazing in certain regions of the world, like Patagonia. This contributes to the desertification of already fragile landscapes and the displacement of native wildlife.

To sum up, while wool has some environmental benefits, I don't think it is a sustainable fabric.  

How ethical is it? 

Since it is a fabric made from animal fibers, wool production comes with different ethical issues. 

One of the most striking ones is that sheep often endure painful and inhumane practices, such as mulesing, tail docking and castration, generally done without pain relief when the lambs are only a few weeks old. 

Tail docking, meaning cutting the sheep's tail, and mulesing are practiced to prevent flystrike, which happens when flies lay their eggs and burrow into the sheep's flesh. Banned in New Zealand but still practiced in other parts of the world, mulesing involves cutting skin from the lamb's buttock. 

As you can imagine, such practices are very bloody and painful for the animal. Flystrike can actually be avoided without harming the sheep, yet mulesing and tail docking are still very common in the wool industry.  

There is evidence of other inhumane practices that sheep and other animals must endure. A few years ago, a video was released showing an angora farm in China, where angora rabbits were ripped out of their wool so brutally that we could hear them scream in agony. 

The organization collected video footage showing workers in a South African angora goat farm lifting goats by the tail and dragging them by their legs. They were also caught cutting the throats of fully conscious animals. 

Workers in the wool industry are usually paid very poorly and by the volume. It means that they need to shear the animals as quickly as possible. This not only shows how stressful their working conditions are, but the extreme working rhythm contributes to the mistreatment of animals: they are often cut so deeply that they need to be stitched.

Not to mention the fact that animals are kept in increasingly cramped conditions, they are often sprayed with insecticides, which contain hazardous chemicals for the farmers and the sheep. 

Sheep are generally killed for their flesh as soon as their wool quality degrades. Before they are slaughtered, they are sent on live export ships where they must endure conditions so bad that many die of starvation, stress and heat. 

Another unethical issue is that, since sheep are usually bred to be born in the winter, millions of lambs die each year because of the cold, neglect and starvation. Breeders also selectively bred sheep to have more twins and triplets. Those tend to be weaker and die more easily, and their mother is more likely to have birthing complications.  

All those harmful practices are common in the wool industry, making it a very unethical material. 

Better alternatives to conventional wool

We saw the impact wool production has on the environment, workers and animals. However, there are different types of wool, depending on which animal produces it. 

It is difficult to determine which type of wool is more sustainable, because there is little data on the topic. But a few types of wool are known to be better than others. 

Chianti cashmere is a more sustainable and ethical cashmere. It is made from goats raised in Tuscany on abandoned and weed-covered lands to prevent overgrazing. The cashmere goats are not shorn but combed painlessly, and the farmers use predator-friendly tools to coexist with wolves. 

Alpaca wool is also believed to be more sustainable than other types of wool. Mainly bred in the Peruvian Andes, raising alpacas is more gentle on the environment. These animals can live on poor pastures, and they have cushioned paws that do not damage the soil. 

Alpacas also eat grass by cutting it instead of pulling it out by the roots, thus allowing it to grow again. They need very little food and water to live, and they produce enough wool to make four or five sweaters per year, compared to only once every four years for cashmere goats. 

However, while alpaca wool is more sustainable than other types of wool and it is less prone to mass-scale farming, workers on a Peruvian farm were caught brutalizing alpacas and treating them very rough. It’s worth being aware that typically when these fibres are coming from a commercialised industry, the animals are slaughtered when they are no longer profitable, just like with sheep.

It shows that, even though some types of wool are more sustainable than others, it is difficult to know for sure if they are more ethical and if animals are treated well. So, how to find more ethical wool? 

Wool certifications and standards

Two main certifications aim to ensure the fair treatment of animals in the wool industry: the Responsible Wool Standard and the ZQ Merino Standard. However, they are far from being perfect!

Both standards prohibit mulesing, but they allow tail docking, and they do not require pain relief to do so. They also do not prevent the practice of winter lambing.

What’s more, while neither the ZQ Merino Standard nor the Responsible Wool Standard allows selling sheep into the live export trade, they can be sold to slaughterhouses

You can find a few other certifications, but like for these two, there is room for improvement. 

Organic Wool

Organic wool seems to be a much more sustainable and ethical choice compared to the alternatives mentioned previously.  

In GOTS-certified organic farms, sheep are allowed to roam and graze freely all year-round in very large portions of land, and they are treated a lot more humanely, with mulesing being prohibited. Tail docking is also prohibited shorter than the caudal fold, and precautions must be taken to minimize pain. Of course, it is not perfect, but organic wool is still better than non-organic one!  

Organic sheep cannot be sprayed with insecticides, and chemicals are highly restricted. All livestock feed, forage and bedding must also be certified organic, and diseases are treated with a preventative approach, so antibiotics are not routinely used.

However, GOTS certified wool systems are permitted to slaughter sheep, and while they cannot be certified while mulesing sheep, tail docking is accepted, even without pain relief. This is a serious welfare issue for lambs.

Recycled Wool

Recycled wool is probably the best alternative to conventional wool (if we exclude other fabrics entirely).

Recycled wool involves reusing old wool garments and turning them into new products. Doing so diverts used wool fabrics from the landfill, reducing land use. In addition, it minimizes the use of chemicals and doesn’t contribute as much to environmental pollution. 

Compared to virgin wool, producing one kilogram of recycled wool helps save 11 kg of CO2 and 500 liters of water. Recycling wool also does not cause any ethical issues because no animal is harmed or treated poorly in the process. 

There are several certification labels you can look for if you want to make sure that you are purchasing recycled wool, the most famous one being the Global Recycled Standard. 

And remember that buying second-hand wool is another way to “recycle” this fabric!

Conclusion

Thanks to its many beneficial properties, wool has been used for millennia, and it continues to be a popular fabric in the fashion industry in particular. 

However, it is far from being sustainable, mainly because of the huge methane emissions produced by sheep. Wool production also comes with different ethical issues, especially regarding animal welfare. 

Fortunately, some alternatives are more eco-friendly and ethical than conventional wool, even though most are not perfect. The best option seems to be recycled wool. 


About the Author

Eva Astoul is a French freelance writer, specializing in content related to sustainability, simple living, and a growth-focused healthy lifestyle. She runs her own blog, Green With Less, to inspire people to live a more minimalist and sustainable life.


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What is Apple Leather? (and 10 Fashion Brands Using It)
 

Image: Allegorie

Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only add brands & products we truly believe in. Thanks for supporting the brands who are working to make the fashion industry a better place!

What is Apple Leather?

Apple leather is a vegan leather-like material that is completely free from animals, making it the perfect material for anyone who particularly loves cute, fluffy cows. The material was developed by Frumat and is made by Mabel, an Italian manufacturer. Relatively new, the material, which is officially named Apple Skin, was first made into bags in 2019.

How is apple leather made?

Apple leather is a bio-based material, meaning that it is partly biological: natural, organic. In the Tyrol region of northern Italy, an enormous amount of apples are grown. These apples are pulverised into delicious juice, and made into jams. When making juice or jam, the seeds, stalks and skins of apples can’t be used. Before apple leather came to be, these ‘left-overs’ were simply discarded, unuseable by the industry.

Today, Frumat collects these otherwise wasted fruit scraps and turns them into a fashionable material. The left-overs, like the apples turned to juice, are crushed, and then naturally dried into a fine powder. This powder is blended with a kind of resin that is, essentially, dried and laid flat into a final material -- apple leather. 

Up to 50% of the final material is apples, and the remaining material is the resin, which basically coats and holds together the powder. This resin is what makes up conventional synthetic leather, and it’s called polyurethane. 

Is apple leather sustainable?

Apple leather is half synthetic, half bio-based, so is it sustainable? When we consider this, it’s important to understand the environmental impact of other comparable materials. According to data from the Sustainable Apparel Coalition (SAC), the most common leather, cow skin leather, is the third most negatively impactful material to produce. This is the case according to SAC’s index, which considers climate, water scarcity, fossil fuel use, eutrophication, and chemistry. It might be surprising, but even polyurethane synthetic leather has less than half that impact.

As a fully synthetic, fossil fuel-derived material, polyurethane synthetic leather is less sustainable than apple leather, even if it is less impactful to produce than cow skin leather. It’s a spectrum of sustainability. Apple skin leather is the most eco-friendly of these, partly because it requires fewer fossil fuels than both animal and purely synthetic leather. That’s always a good thing, considering the terrible impact mining for fossil fuels has on our warming planet.

Apple skin also has the added benefit of making use of fruit material that would otherwise be wasted. The same could be said for animal skins in the meat industry; however, we know that animal skins are highly valuable to this slaughtering system, and that raising cattle is extremely harmful because of the greenhouse gas emissions and land degradation associated with it. Comparatively, apple production is far less harmful, so it is a better industry to fund and make material from. 

Image: Allegorie

Apple leather and ethics

When we consider sustainability, we should also consider ethics. Sustainability simply means we are able to continue doing or producing something for a long time -- because we are using what we have in a responsible way, because it won’t run out, and because production won’t harm the planet or those living on it. Apple leather supports the fruit industry, and this is a positive thing. Everyone loves fruit! On the other hand, one of the main competitors of apple leather is cow skin leather, which comes from an industry which is documented not only to be responsible for an enormous amount of deforestation, but for the exploitation of cattle, mutilating and killing these thinking, feeling creatures. Many people would not consider this harm against animals we share the planet with as responsible or sustainable, being conscious of their right to protection and freedom. While not everyone feels this to be the case, it is, at the very least, something for everyone to consider.

The cons of apple leather

All that said, apple leather is still 50% fossil-fuel derived, being a synthetic material. This also means it won’t biodegrade. Most leather-like materials do not fully biodegrade (with the exception of cork, and some materials which aren’t available to market at a significant scale). According to Tannery Magazine data, cow skin leather doesn’t effectively biodegrade either, even when vegetable tanned.

This isn’t ideal, because one day, if the bags, shoes or wallets these materials make up are discarded, they will become pollutive rubbish. It’s important to consider here, though, that if we are purchasing high-quality materials, sewn and made into high-quality pieces, we can have our bags and shoes for many years to come and even hand them down. While some synthetic materials are certainly of a lower quality, known to peel and crack, high quality synthetics are solid and long-lasting specifically because they are synthetic, and so prone to break down.

As innovation in the fashion industry continues, we’re likely to see more materials that not only are free from all fossil-fuels and animals, but that can biodegrade while still lasting as effectively as other materials. 

Where to buy apple leather bags, shoes, and accessories

There are plenty of innovative brands that are making shoes, bags and accessories made of apple leather to a high-quality standard in ethical supply chains. Here are some of our favorites:

Dooeys

Dooeys house shoes are not your average slippers. Not only are they made from 100% vegan plant-based materials (including apple leather), but they are also very comfortable, supportive & beautiful! Dooeys is also a woman-owned and run brand that offsets its carbon emissions by giving back to multiple environmental organizations. They are named after the Dutch word “doei” which means an enthusiastic goodbye.


code: SUSTAINABLYCHIC10 for 10% off

Veerah

This New York-designed, Guangdong-made shoe label is proudly animal-free, transparent, and ethically made.

The brand releases impact reports on their ethics and sustainability, and uses a host of beautiful materials like apple leather, recycled plastic, and even algae-based materials to make their signature stilettos, boots, sandals and fun shoe accessories.


code: sustainablychic for 20% off

Good Guys Don't Wear Leather

This Parisian-designed shoe brand has always been at the foreground of cruelty-free design.

All shoes, of which some are made of apple leather, are made in European, fair production environments.

You can find apple leather designs for both men and women, be they boots, sandals, or something else! 


Komrads

This sneaker brand is dedicated to creating shoes worn by people who love the planet.

Using apple leather for their upper material, alongside recycled rubber soles, recycled cotton and plastic bottle lining and laces, this brand is doing it right.

Their classic sneakers are ethically made in Slovakia and independently scored on their environmental and social impact.


Nae

Nae is a Portuguese vegan footwear brand making shoes and accessories with natural, recycled, and sustainable materials.

We love the Zinnia Black Vegan Heels and handbag (both made from apple leather) shown here!

The brand ships its shoes and handbags in recycled packaging that is also 100% recyclable.


Matt & Nat

This brand has been a leader in vegan handbags for many years and now has a line made with Appleskin! Its gorgeous apple leather collection features totes, crossbody bags, shoulder bags, wallets, and more. Matt & Nat is a Canadian vegan brand committed to designing high-quality, timeless products without using leather or other animal-based materials. All its products are vegan and cruelty-free.


Allégorie

A proudly woman-owned and managed brand, Allégorie is socially responsible and sustainable when creating their timeless wallets, card holders and bags.

Making use of apple leather, alongside cactus and mango leather, these accessories are crafted in the heart of New York City, and made to last.

You can read more about Allegorie here!


Marhen J.

A vegan Korean fashion brand, MARHEN.J comes from a Spanish derivation‘MARGEN’ which means 'composure, relaxation'. Their practical designs come in many different colors and styles.

MARHEN J. is ready to replace the conventional leather industry with superior artificial leather technology - and, of course, apple leather!

& we are in love with this sweet saddle bag!


Mianqa

If you are looking for fun colors, then this is your brand! Mianqa is a contemporary fashion brand that offers sustainable luxury bags, uses recycled materials, decreases waste, and empowers women by partnering with FSWW - an NGO in Istanbul supporting low-income women.

Besides using apple leather, their bags are also lined with fabrics recycled from pet bottles, and each bag is handcrafted at the atelier.


Samara

One of the first to use apple skin leather, this brand has a gorgeous collection featuring the material. Their crossbody bag, tote, laptop case and mini pouches all look as delicious as the apples they came from and are made ethically. The brand avoids synthetic PVC and makes use of more sustainable materials as much as possible.

Samara is also completely woman-led, with a portion of brand profits supporting a non-for-profit cause close to co-founder Salima’s heart.


Emma+Hakansson+(1).jpeg

About the Author
Emma Håkansson is the founder and director of Collective Fashion Justice which seeks to create a total ethics fashion system that prioritizes the life and wellbeing of non-human & human animals, as well as the planet, before profit & production. She has written countless articles on ethics, sustainability, and fashion, and has two books due out over the next two years.


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12 Eco-Friendly Ways to Remove Clothing Stains
 

How to Remove Stains more Naturally

Stains are an unavoidable part of life. You can treat them if you take care of them immediately, but you may need to make some substitutions in your regular products. How many stain removers do you use with ingredients that could affect your health and the environment? These all-natural methods will help you eliminate stains in their tracks without the same detrimental side effects you're used to.

How to Remove Grease Stains

Grease stains are tricky to avoid, and they appear no matter where you are. Luckily, they're easy to remove by natural methods as long as you handle them quickly. Remember to remove any excess grease with a cloth so you don't have to deal with as large of a stain. If you tackle the oil fast enough, you may have a smaller stain than you imagined.

Baking Soda Method

Baking soda is nontoxic, so it's often used in various homemade cleaners that are better for your health and the environment. First, thoroughly cover the area in baking soda and let sit overnight. Baking soda is alkaline, so it'll help soak up the grease and oil on your clothes. If that doesn't remove the stain, use a vinegar and water solution. You should let the fabric soak before running it through the washing machine.

Corn Starch Method

Alternatively, you can use cornstarch to draw out the grease. It's an absorbent substitute that, when scrubbed, can act abrasive and help remove the stain. Just let it sit for an hour or two after scrubbing. Once you do, you may notice the stain has been lifted, and you can wash the garment as usual.

How to Remove Sauce Stains

Tomato sauce leaves some of the worst stains, but it can also be difficult to avoid if you've got kids who love spaghetti. Tomatoes are the most produced vegetable worldwide, making them a common household staple that can lead to stain issues. Luckily, there are a few ways to get sauce out of your clothes so you don't have to deal with an eyesore.

Dish Detergent Method

This method will require you to have a few things on hand. Put dish detergent directly on the stain. You should choose a detergent that promotes sustainability goals by selecting a brand that has performed self-assessments about its methods or by using ingredients that won't harm the planet. Once you've saturated the stain with your dish liquid of choice, it's time to pull out the ice.

Rub an ice cube on the fabric to help remove the stain. You should smear the detergent around and fade the stain slowly. If it isn't completely gone by then, you can dab some vinegar onto the fabric and run it through the laundry.

Salt and Baking Soda Method

Salt and baking soda are readily available in the home, making them a great option for tackling any tricky stains that emerge when enjoying dinner. Combine equal parts of baking soda and salt with water to create a paste. You can apply this paste to the stain and let it sink into the clothing. Then, run it through the laundry like you normally do.

How to Remove Blood Stains

You may be tempted to toss blood-stained clothes. However, you should attempt to save your clothes and treat stains rather than throw them out. The fashion industry pollutes water with the chemicals it uses when making textiles, so making what you have last a long time can make a difference. 

One of the most important things to remember about treating blood stains is that you shouldn't dry your laundry before dealing with them. Otherwise, it will be there forever. Unfortunately, blood stains can be tricky to get out of fabric. Treat your clothes as soon as possible for the best results.

Vinegar Method

Use white vinegar for the best results when dealing with blood stains. All you need to do is pour it onto the stain and let it sit, dabbing it with a damp cloth as necessary. Over time, the stain should lift, and you can launder your clothing as usual.

Salt Method

Though not as well-known, the salt method might be an effective way of lifting stains from your favorite garments. Salt is a great dehydrator, so it can dry water and blood well. A paste of salt and water rubbed directly onto the stain should yield the desired results. Scrape it off once it's dry, and use cold water to wash off the rest.

How to Remove Sweat Stains

Nearly everyone has experienced sweat stains before. Whether you work out regularly or live in a warm climate, you've encountered sweat and know how tricky it can be to remove from a shirt. Fortunately, these stains can be conquered. However, you may have to apply a different method depending on the color of the garment you're treating.

White Shirt Method

The white shirt method is a bit complicated. You'll need baking soda, hydrogen peroxide and water to lift the stain from your white or light-colored shirt. Mix equal parts of all three ingredients, then rub into the stain with a slightly abrasive brush or sponge. Let the solution sit on the clothes before tossing them into the washing machine.

Dark Shirt Method

This method is a bit simpler. To make your darker shirts look new, you only need a mixture of water and white vinegar. Use a brush to apply the solution to the stains if you want to pretreat them. Otherwise, you'll submerge the affected clothing in a tub full of equal parts water and white vinegar. After about 30 minutes, you can run the clothes through the laundry as usual.

If you need something with odor-fighting properties, use a bit of baking soda on the garment after you've taken care of the stain. You can use it on anything from clothes to carpets to help treat odors. Letting it sit overnight might be the best option, but sometimes, baking soda can remove smells in just half an hour.

How to Remove Wine and Coffee Stains

Many people turn to coffee to wake up before a long workday. Similarly, around 60% of adults consume alcoholic beverages regularly. While these stains might be different, they originate the same way — typically by spilling something on yourself. The quicker you deal with these stains, the better your clothes will look.

Wine Removal Method

Wine stains can leave a deep, dark red blotch on your clothing, so it's best to tackle it as soon as possible. First, pour vinegar directly onto the stain. Then, make a paste of vinegar and baking soda and rub it into the spot aggressively.

Add a small bit of vinegar to a container of cold water, dunk your clothes in and let them soak overnight. There may be some remnant of a stain in the morning, but it won't be as pronounced as before. Alternatively, you can use salt to take the red wine out overnight, then continue repeating the steps as necessary.

Coffee Removal Method

Since people often experience coffee spills in the workplace on business clothes, you may want to test this removal method on an unseen part of your garment to ensure it doesn't harm the fabric. Mix a lot of warm water with 1 tablespoon each of dish detergent and white vinegar. Then, dab at the stain with a clean cloth. With enough blotting, the stain should disappear.

How to Remove Grass Stains

You may want to roll around in the grass when the weather warms up. Spending time in nature promotes vitamin D production, which could lower depression and anxiety levels. However, you may end up with grass stains on your clothing. Luckily, there's an easy way to take care of them, too.

White Vinegar Method

This method is the best option for treating grass stains, regardless of the fabric. Mix equal parts distilled white vinegar with water. Coat the stain and let it stand for about an hour or so, or dab and scrub. Afterward, rinse it off in cold water.

If that method doesn't remove the stain, you can also use a mild detergent on your fabric. Scrub it with the detergent, then rinse it off. Before long, you should notice the stain is completely gone.

Rubbing Alcohol Method

This method might be a bit harsher than the one before it, but you can still remove the stain with something you likely have in your household. Wet the affected area with rubbing alcohol. Once it's fully dry, rinse it off with cold water. You can also follow up with detergent and cool water. Repeating this method a few times should get rid of grass stains completely. This method works exceptionally well on jeans.

Become a Stain-Fighting Professional — Naturally

Dealing with stains in clothing can be difficult, especially when you don't know the natural swaps you can make to tackle tough ones. Keep your cupboards stocked with substitutes that won't put chemicals into the water or harm your health to tackle stains without worry. 

This will also give you a natural way to help your clothing last longer, potentially keeping it out of landfills and preventing you from buying more. Some items can't be saved, especially if you've waited a while to treat a stain, but you can always just wear it at home to make the most of it.


About the Author

Mia Barnes is a health and beauty writer with a passion for sustainable living and wellness. Mia is also the Founder and Editor-in-Chief of Body+Mind Magazine, an online publication that covers healthy and eco-friendly living. Follow Mia and Body+Mind on Twitter and LinkedIn


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What is Greenwashing & 5 Easy Tips to Avoid It
 

A Simple Guide to Greenwashing

When you see a product advertised as sustainable, natural, non-toxic, or organic, you instantly feel good about buying it, right? Advertising companies know from research, the majority of people want to support eco-friendly products and brands. However, what happens when marketing teams prey on this sustainability mindset for profit? Greenwashing happens.

What is greenwashing? Let’s talk about it!

an example of greenwashing in fashion where t-shirts are being labeled as good for the planet when the rights & health of workers are being ignored. see why a t-shirt should never be $5.

an example of greenwashing in fashion where t-shirts are being labeled as good for the planet when the rights & health of workers are being ignored. see why a t-shirt should never be $5.

What is Greenwashing?

Greenwashing is a marketing strategy that falsely represents a company's or product's sustainable efforts. Greenwashing creates the illusion that a company does what is best for the planet and people; however, most don't follow through with their claims. According to a report by TerraChoice Environmental Marketing, 95% of green-labeled products are actually greenwashed.

Greenwashing occurs in various ways, so how do you tell if the claims are legitimate or empty promises? Here are some red flags to watch out for!

1) Environmental Imagery

Companies are often found to simplify their packaging and feature natural-looking textures, materials, leaf-themed motifs, and green-toned elements. This attracts the shopper’s eye because it appears to have a more natural appearance, but it tricks the consumer into thinking the product is automatically eco-conscious. 

2) Vague Catchphrases

Advertisers commonly pair environmental imagery with phrases like “100% natural” and  “non-toxic” and other vague phrasing. Be aware these phrases are not strictly regulated by any authority or organization, like the Federal Trade Commission (FTC), and typically have no bearing on what’s in the product.

3) Bait and Switch

Companies will claim a product is made of sustainable materials, which might be true, but the rest of their business is not. Often companies will use low-cost manufacturers with illegal labor wages and allow poor working conditions to increase profit margins associated with sustainably sourced products. They bait the consumer into buying their product with sustainable claims but don’t apply the sustainability business model through their entire company.

4) Irrelevant Claim

When a company advertises that products are free of specific toxins or chemicals, but those same ingredients are already illegal, this is an irrelevant claim. They shouldn’t be using these substances, to begin with, so they shouldn’t need to be advertised. This tactic further confuses customers into buying products that are only doing the bare minimum.

5) Forced Fallacy

When given two options, people usually choose the option most beneficial to them, right? Companies are guilty of tricking customers into believing they are making a better choice with a greenwashed product when in reality, both choices are equally unhealthy. For example, with organic cigarettes vs. conventional cigarettes, both are harmful to someone’s health. 

Examples of Greenwashing

There are many documented cases of greenwashing, but some examples are commonly referenced and formally addressed by authoritative organizations. 

The Malaysia Palm Oil Council advertised itself as eco-friendly in a 2008 tv commercial. They stated their plantations “give life” and “help the planet breathe.” However, critics cited palm oil plantations are a cause of mass rainforest destruction and ecosystem disruption.  The U.K. Advertising Standards Authority determined it was in violation of advertising standards.

Similarly, the Royal Dutch Shell company led the public to believe their oil sands development was “sustainable” despite no evidence. Due to the inability to show any sustainable practices with facts, the U.K Advertising Standards Authority also agreed this was false information and was greenwashing the public to favor their destructive construction.

In 2006, American Spirit lost a lawsuit that forced the company to remove the organic labeling from their cigarettes. Researchers found these claims were misleading customers, and all tobacco companies have since been banned from using any related terminology due to their products’ unhealthy nature.

Why Does Greenwashing Matter?

Even though greenwashing makes sustainability more visibly mainstream, it damages genuine environmentally-friendly companies and products. Greenwashing allows customers to believe they are making ethical and sustainable decisions while contributing to the harm they want to avoid. Greenwashing creates an illusion of sustainability and is highly counterproductive to the sustainability movement. Household cleaners, cosmetics, and children’s products are the most commonly greenwashed items. This is alarming because those are also the most frequently purchased products. In addition, 8 out of 10 consumers stated they care about sustainability and would pay more for sustainably-made products. While this is excellent news for our planet and future generations, it also makes conscious consumers an easy target for greenwashing.

How to Avoid Greenwashing?

Now that we know how to identify greenwashing, how do we prevent being fooled? Thankfully in more recent years, the FTC is starting to be more strict with green initiative marketing and providing marketers guidelines. They most recently updated their Green Guides in 2012, which provide information specifically for companies regarding their environmental advertising.

As a consumer, there are some easy ways to tell what companies and products are actually sustainable and following through on their claims. 

1) Be Skeptical

Read labels with skepticism and know that you can’t trust fancy marketing and product design.

2) Know Certifications

Get familiar with global certifications and national certifications in your area. Some commonly recognized logos are Certified B Corpthe Leaping Bunny Program logo, Green Seal, and Rainforest Alliance. The Ecolabel Guide app is also an excellent resource for looking up what a certification label stands for and if it’s legitimate. Read more about certifications here.

3) Avoid Generalizations

“Chemical-free,” “organic,” and “natural ingredients” are very broad terms and can be applied to anything. Look for companies providing more specifics on their products. “Certified fair trade, USDA organic, GOTS certified,” etc.

4) Look for Facts

Before purchasing products, do a quick google search on the company. Check for news articles about potential controversial claims or press releases on sustainability efforts. This information is usually able to be confirmed with reputable sources.

5) Visit the Company Website

Any company that claims sustainability and is doing the real work will have this information proudly displayed. They will be able to explain their processes in detail, why it matters to their company, and be able to provide specifics on how their initiatives are benefitting the planet.

Don’t forget your voice matters. Let companies know you find their greenwashing practices problematic. You can get involved by sending a company an email to a company you see using greenwashing. You can even use this easy copy-and-paste email template. 

Greenwashing is everywhere, so don’t worry if you accidentally fell victim to false claims at one point. Just by knowing greenwashing exists is half the battle. By reading this article, you are now already more informed and less likely to be manipulated by “green” advertising in the future.


Karmen+headshot.jpg

Karmen Flores is a creative entrepreneur based in Michigan. Karmen shares all about plant-based, sustainable, intentional living on her blog, Karmen Collective. From recommendations for all things plant-based to tips for living more sustainably, Karmen makes living with intention less intimidating and more accessible. You can connect with Karmen on Instagram @karmencollective and at www.karmencollective.com


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What’s the Fuss About Organic Cotton?
 

What is Organic Cotton?

Cotton is a plant-based, biodegradable material. It could be assumed then, that it must always be sustainable. Unfortunately though, depending on how cotton is farmed, the environmental impact of the material can be significant. Producing cotton organically can be a good way to reduce cotton farming's impact.

What’s Wrong with Conventional Cotton?

Before we get into what all the fuss about organic cotton is, we need to understand some of the issues with ‘conventional cotton’. It’s important to note that cotton -- whether organic or not -- is produced differently across farms and countries, but when we talk about ‘conventional cotton’, we’re talking about the most common, average way that the fluffy plant is grown. 

According to the Sustainable Apparel Coalition’s Material Sustainability Index, the environmental impact of conventional cotton production from cradle to gate (so basically, not considering cotton as a garment and its post-consumer ‘after-life’) is so significant that it’s the fifth most impactful material of all. After silk, alpaca wool, cow and goat leather, conventional cotton has the greatest eco-impact when considering global warming, eutrophication (which can lead to dead-zones), water scarcity, fossil fuels, and chemistry. 

The majority of this eco-impact comes down to how thirsty conventional cotton is. You might have heard, for example, that a single conventional cotton t-shirt can require about 2,494 liters of water to make -- enough water for a person to drink 2 liters daily, over nearly three and a half years. This is a big deal, given that freshwater is essential to life on Earth and something which 1.1 billion people around the world lack proper access to, including in top cotton production countries like India.

What’s worse though, is that water isn’t just used to grow conventional cotton, but is polluted in conventional cotton production. Because of the heavy and often careless use of fertilizers, pesticides and herbicides, waterways surrounding cotton farms can become polluted with these substances, harming the health of the ecosystem and all those living in it -- humans included, when this contaminated water is drunk. 

Carelessly used pesticides and herbicides in conventional cotton production can not only harm the environment, including soil health, but cotton farmers, too. In 2017, at least 50 farmers were killed in part of India, likely due to pesticide poisoning.

How is Organic Cotton Different?

Understandably, you may be looking at cotton a little differently now if you weren’t aware of this darker side of the industry. Fortunately, though, there are solutions and better ways.

Organic cotton is grown without the use of synthetic pesticides and herbicides. Organic cotton crops can be sprayed with Bacillus thuringiensis (Bt) natural proteins to protect them from insect infestation and crop destruction, but not with the cocktail of toxic chemicals often sprayed over conventional cotton crops. 

This not only helps to protect farmers, but the environment, too. Eutrophication occurs when water is overly enriched with nutrients, often due to fertilizers, pesticides and herbicides, which can result in dead-zones in water, where life struggles to persist. The same Sustainable Apparel Coalition data referenced earlier shows that eutrophication is reduced in organic cotton as compared to conventional cotton production. 

While organic cotton, by definition, is about the use of synthetic chemicals, organic cotton often is significantly less water-intensive than conventional. Most organic cotton is just rain-fed, meaning that no additional irrigation water is added to the crops. When organic cotton isn’t rain fed, the irrigated water consumption for it is reported by Textile Exchange to be 182 liters per kg of lint (basically harvested fluff), compared to conventional cotton’s enormous 2,120 liters per kg of lint. With water scarcity being the greatest impact associated with this soft, white fiber, this is a great change. 

Is All Organic Cotton the Same?

Not all organic cotton is grown equal. If we look at something like Global Organic Textile Standard (GOTS) certified organic cotton, we get a material that must meet ecological and social health criteria. These include wastewater treatment to prevent contamination, even by natural fertilizers, and the assurance that farmers and farmworkers are paid living wages. This is wonderful, and a great reason to look out for GOTS-certified organic cotton clothing, but the GOTS standard exists because this is not the norm in cotton production, even within organic cotton production. 

Are There Any Issues with Organic Cotton?

Not even organic cotton is not free of issues. Unless organic cotton is grown within a standard like GOTS, or the Fair Trade scheme, cotton being organic does not ensure it is an ethical or wholly sustainable crop. 

Organic cotton can be more land-intensive, producing less cotton per hectare than genetically modified cotton. Cotton that is genetically modified to have the Bt natural protein inside of it, rather than sprayed over it, cannot be considered organic even if no additional pesticides or herbicides are used on the crop. This Bt cotton is often more land efficient, meaning more land which can be kept natural, full of trees and life.

Because of the discrepancies in organic cotton production, certified organic cotton is a safer bet. Unless obliged to follow criteria like those in the Global Organic Textile Standard, without transparency, we can’t know that an organic cotton farm isn’t irrigating their crop with significant amounts of water or harvesting their cotton in a way that harms soil health. In this way, organic cotton can still have water scarcity and soil health impacts associated with it.

When we consider ethics, we must remember that cotton production has historically been linked to the Atlantic slave trade. Today, one in five cotton products are tied to the unjust treatment of ethnic minority groups in Xinjiang, China, where more than half a million people are forced to pick cotton. After India, China is the second-largest producer of organic cotton. This isn’t to say that cotton grown in China can never be ethical, but with little transparency in the industry, it is nearly impossible to know if non-certified organic cotton is tied to forced labor, or modern slavery. 

Are There Other Types of More Sustainable Cotton?

As well as the ethical and far more sustainable organic cotton certified by GOTS or other legitimate groups, there is other more sustainably sourced cotton, too. 

Australian grown cotton, for example, has reduced its use of synthetic insecticides by 97% since 1992, and the vast majority of Australian cotton growers are a part of the voluntary my Best Practice Management (myBMP) program. This program demands over 300 criteria for the more sustainable and ethical production of cotton. Such criteria include the use of rotational crops that release soil-beneficial nitrogen into the soil, like chickpeas, and criteria around water management. Australian cotton is more water-efficient than that of many other countries.  

Also from Australia comes Good Earth Cotton, which is reportedly carbon positive and completely traceable from ‘seed to shelf’, thanks to FibreTrace technology. This is a fantastic step towards total ethics fashion.

Another great option is recycled cotton, which has a reduced impact compared to both conventional and organic cotton since no land is needed for agriculture, so it can be kept natural and biodiverse. It’s always good to use what we already have.

What to Buy?

If you’re looking for organic cotton, certified is the best option, especially since more supposedly ‘organic cotton’ is sold than actual organic cotton is grown, with false organic claims being made by some brands. 

As always, it’s important to ask questions before you buy. Ask brands if their organic cotton is certified and with what standard. Ask where their cotton is grown, what the environmental and social impacts of their cotton production is, and how much they even know about the cotton in their garments. 

Cotton is a wonderful, plant-based and biodegradable material, but we need to remember that it’s a little more complicated than that, too. Mindful purchases are always better purchases, and certifications can really help with this. 

Want to Shop Organic Cotton Brands?

Here is a list of all our favorite sustainable cotton brands for the entire family!


About the Contributor

Emma Håkansson is the founder and director of Collective Fashion Justice which seeks to create a total ethics fashion system that prioritizes the life and wellbeing of non-human & human animals, as well as the planet, before profit & production. She has written countless articles on ethics, sustainability, and fashion, and has two books due out over the next two years.


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