Sustainably Chic

The Swimsuit Protecting the Planet & Your Skin

FashionNatalie Kay



Yeah, you read that right. Not only are these swimsuits making the Earth a little less messy, they are also a healthier option for you on beach days {or rather, any water-filled activity day under the sun}. Founders of FINCH, Itee Soni and Heather Kaye, have decades of experience in the apparel industry. They have a firm commitment to both sustainability and aesthetics which you can most definitely see in their choice of fabrics and print design. 

Why I Love FINCH

1. The fabrics. You may have heard of it before, but Repreve® recycled PET fabric is the next big thing in sustainable swimwear. This fabric is made from post-consumer plastic bottles, and it’s probably one of the most unique forms of fabric. It is perfect for swimwear & activewear since these two categories tend to see a lot less sustainable fabrics used. 

2. The protection. Can you believe this swimsuit contains UPF protection!? So needed on those days under the hot, hot sun! FINCH's signature fabric is naturally UPF50+ sun protective - which means it blocks out 98% of all UVA (the ones that cause long term damage) and UVB (the ones that cause sunburn) rays.

3. The patterns & designs. I love their use of geometric and kaleidoscope-like prints. I think swimwear should always be fun, and these prints are totally mesmerizing. I even noticed in my photos how flattering this swimsuit's print is when you are bending over - I kind of liked the way it made my tummy rolls disappear. Not bad, not bad! 

4. The selection. FINCH doesn't only create swimwear for women - they have a line for men, girls AND boys so get ready to dress the entire family! They also make UPF50+ rash guards for those who are a little more active in the water, as well as poolside cover ups and water-proof backpacks


What I'm Wearing 

Drops Monokini: How beautiful is this print? The flattering silhouette with the black and tan contrasting pattern make this swimsuit totally sexy. I love the cut out back and its high neckline, too! It even comes with removable padding. The Drops Monokini is composed of UPF 50+ fabric made from certified REPREVE 87% recycled PET (post-consumer use bottles) and 13% Highclo Spandex. It's ready to take on the waves, and make you look good doing so ;)


*Where to Purchase & Special Savings*

use code SC15 at checkout to receive 15% off your entire purchase

You can shop FINCH's entire swimsuit collection - online - & don't forget to follow a constant summer on Instagram

Now, feel safe & guilt-free enjoying the water under the sun! :D