Sustainably Chic

Highlighting the 'Route' of Ethical Goods to the Conscious Consumer

FashionNatalie Kay


A non-profit helping to alleviate poverty through ethical goods and education, Route wants to connect the makers to the purchasers. Specializing in accessories and apparel, this online store and Columbia, Missouri brick-and-mortar wants you to know exactly who made your product and the impact it holds. What started as Mustard Seed Fair Trade in 2008 by a group of passionate women, Route has then changed its name to better highlight the connections and relationships built by purchasing fair and ethically.

Currently, Route partners with 25 different groups who are all dedicated to ethical fashion. Many of them go above and beyond fair wages, and provide education and healthcare. From Mata Traders to SASA Designs, these brands know fashion AND ethics {no compromising either side, here}! Route's site offers something really cool and unique with each product. Under the description, you will find a 'Follow the Route' button. Click & see exactly where the piece came from, and a little bit about the brand. This is a great way to become more involved and understanding of the 'maker to consumer' route. 

Spring & Summer call for light scarves and colors, and the Molly Shawl is just right! Find it in 9 beautiful colors, this scarf is a blend of cotton and silk for a very soft touch. It is made in Vietnam by artisan weavers through Fair Trade Certified group, Marquet. With each purchase, you are helping over 25 families stay in the countryside by providing economic stability during the farming off-season. 

a few more of my favorites : click below to start shopping!

Adele Bar Ring | Gabriela Scoop Dress | Adrienne Necklace | 'Sal' Coast to Coast Top | Abera Crossbody Tote

Shop their entire online store - here -

Missouri Native? Visit them at their Brick-and-Mortar : 25 S 9th Street, Columbia, Missouri

You can, also, host a Trunk Show

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