20 Sustainable Alternatives to Popular Fashion Brands
Fast fashion brands may be popular, but they often come at a high cost to people and the planet- relying on low wages, harmful synthetic fabrics, and mass overproduction. If you’ve ever wondered 'what are sustainable alternatives to popular fashion brands?', this guide is for you. In this guide, you'll discover some beautiful eco-friendly clothing brands focusing on ethical sourcing and using natural, organic materials. These companies are all about being transparent & creating high-quality pieces that last. Whether you need some everyday staples, budget-friendly finds, or classic investment items, these sustainable fashion brands show that you can shop responsibly without losing your sense of style.
Of course, the most sustainable thing you can do is love what you already have and shop secondhand :)
Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only feature brands that align with our values and contribute to a better world. Thank you for supporting these brands - and us!
We also have more in-depth alternative guides on the following brands:
Our Favorite Sustainable Alternatives to the most Popular Fashion Brands:
- Boden → Nobody’s Child
- JCrew → Everlane
- LL Bean → Outerknown
- Free People → Spell
- Anthropologie → Cleobella
- eShakti → SeamsFriendly (code SF-SUSTAINABLYCHIC-GY15 for 15% off)
- H&M → No Nasties
- Urban Outfitters → Afends
- Coach → Poppy Barley (use code SUSTAINABLYCHIC-15 for 15% off)
- COS → ADAY
- Nike → Veja
- Skims → Proclaim
- Lululemom → Girlfriend
- Victoria Secret → Anekdot
- Gap → Pact (code sustainablychic for 15% off)
- Hanes → Subset
- Hill House → Printfresh
- Old Navy → YesFriends
- Spanx → Swedish Stockings
- Shein → Secondhand