Tradition Living On Through Sustainable Fashion

Siempre Viva!

From traditional looming methods to modern design, Siempre Viva is bringing the color and culture of Mexico to fair fashion lovers. Created by Sally January, this new ethical brand was inspired by her passion for the country and their vibrant textiles. While spending many of her teen years there, the people taught her how to truly appreciate life. Wanting to give back, she initiated a business which could help support the artisans and the work she has grown to love. Siempre Viva works directly with indigenous artisans in Suchitlan, Colima and San Cristobal de las Casas, Chiapas {many products being made in very small villages}.  By hiring the artisans to work and produce for the brand, they are able to provide sustainable employment, fair wages and working conditions and promote bilingualism. Click below to see all the color, tradition & clothing...

Sally January, the creator

Sally January, the creator

Siempre Viva has partnered with Cáritas Colima, a non-profit organization which works to lower poverty within the communities of Colima. Cáritas helps Sally find employees to hand embroider their beautiful designs. Every piece of clothing and accessory you purchase through the shop will help support the non profit and their goal to strengthen the community's nutrition, elderly services, medical care, clean water initiatives and employment. Sally also holds dear to her heart the Sister Cities International Program which she participated with as a kid. Her hometown, Norman, OK, is the Sister City of Colima, and the program promotes the collaboration of business development between the two cities.  

My eyes have always gravitated towards embroidery, and the Mexican artisans of Siempre Viva are incredibly talented. The floral band of the Huipil Skirt acts as a decorative belt for a stunning pop. The skirt is hand-loomed in the highlands of Chiapas in Southern Mexico, and with the elastic waist it is a one size fits all. The fabric is strong and the garment so well made, I know I will have this skirt with me a long time! The women who created the huipil are able to work from home in order to tend the crops and raise their children all while making a sustainable living. Because the artisans' villages are so remote with dangerous roads, they come together at indigenous cooperatives which serve as a central gathering place to sell their goods - this is where Sally comes in to support the local makers!

Another lovely Siempre Viva piece - the Huipil Women's Jumper which is {also} made of navy cotton and a decorated Huipil created by the Mayan women of Chiapas. I love how this one can be thrown over any tank {I'm thinking of a sweet peter pan collar for the fall}. You can find just about any color in the embroidery, and I'm sure your closet has quite a few pieces to go under it! ;)

Just to share a few more favorites from Siempre Viva... 

The stunning Pueblo Huipil Top is a design unique to one small village in Chiapas | Dress your head up with the Knotted Turban Headband made from Mexican textiles that have been hand-picked in Guadalajara, Jalisco, Mexico | Traditions are being kept alive by the artisans of Centro of Colima with the Simple Braided Huaraches | Just like my Huipil Jumper above, you can dress your little ones as your mini-me | The Daily Huipil Bucket Bag is your future everyday purse

Now it's your turn to Wear with Purpose! Shop Siempre Viva's entire collection, here- & follow the color on Facebook and Instagram. Plus, use code BECHIC for 25% off!

Interested in hosting a Trunk Show with your girlfriends? Click to learn more.