Redefining Responsible Fashion | A Kickstarter Project

lozena

Sustainable luxury, transparency & zero-waste, LOZENA is responsible fashion at its finest. Perfect for the trendsetter who cares how their garment is produced, this US based ready-to-wear line is elegant, unique & bold. The family-owned fashion house was created by two sisters, Kathrine {the business} & Viktoria {the creative}, and is inspired by their roots & heritage. Their Bulgarian & Macedonian heritage influenced the ethical principles of the business, while their Slavic roots played a large role in the aesthetic of their designs. LOZENA is all about day-to-night pieces - a garment you can easily transition to create a completely different look - one that is fresh & makes a statement. Click below to learn more about their fabrics of choice & take a look at some of my favorite designs...

Textiles are what attracted me to the fashion industry to begin with. I love a brand who takes pride in the fabrics they use, and LOZENA puts a lot of effort to bring you the best & most beautiful textiles they can get their hands on. Plus, they choose ones which provide sustainable jobs & have a low-impact on the Earth. Organic cotton, alpaca & merino wool, raw silk & lovely blends of hemp, cotton & silk are a few of their go-tos. Each fabric use dyes which do not contain heavy metals, azo or iso chemicals, and they support sustainable livelihoods in Bolivia, Cambodia & India. One of the neatest sourcing they do is through high-end fashion houses by taking their deadstock fabrics. Brands like Nicole Miller, Theory & The Row are known for their luxurious fabrics, and LOZENA takes advantage of their waste. Hooray for zero-waste!! :D Not only do they pay close attention to their impact when sourcing fabric, they value transparency when producing the garment, as well. They have a strong relationship with their Bulgarian workers, and make sure they are always satisfied with the working conditions & paid fairly for their services. 

You may remember my previous Fair OOTD featuring the Vida dress - my absolute favorite from their current collection. The construction is so beautifully executed from the inside-out, and it is different from anything in my closet - a rare gem, for sure! I'm excited to pair it with my black fishnet stockings for the fall season, and glam it up even more around the holidays. {photos to come, of course!} So, how can you get your hands on the Vida dress? - by the way, it comes in a few other colors: pearl, midnight & peony - Pledge $250 to their Kickstarter & you can choose between the Vida & many more of their gorgeous designs {see below for a few of your options!}. All garments retail between $325-$525!

Alexandra

Alexandra

Nevena

Nevena

Anya

Anya

Simona

Simona

Emilia

Emilia

Want to help support sustainable luxury, but don't have the funds to go all out? Pledge $25 & get one of my favorite throwbacks, the choker! They have until October 4th to raise $15,000 & the slow fashion movement needs your help!! Click  - here - to support, today! 

FashionNatalie Kay